Hoko is a Japanese word that means path,
because it is what all of us who have set a goal go through.
The allusion to Japanese and its culture is due to our harmony with its values.
The culture of effort and work to achieve a goal, something that every athlete knows first-hand.
We were born in a difficult time, we decided to mark our own path combining knowledge and technology with a touch of craftsmanship and humanity in order to offer a line of high quality sportswear at a reasonable price.