Enjoy your way

About us?

Hoko is a Japanese word that means path,
because it is what all of us who have set a goal go through.

The allusion to Japanese and its culture is due to our harmony with its values.
The culture of effort and work to achieve a goal, something that every athlete knows first-hand.

We were born in a difficult time, we decided to mark our own path combining knowledge and technology with a touch of craftsmanship and humanity in order to offer a line of high quality sportswear at a reasonable price.

Our Manifesto

Power polypropylene
We could work with conventional raw materials - cheaper and easier - but we choose polypropylene because it is the best fiber.
Innovation made garment
We could buy the fabrics ready-made but we prefer to design the fabric from the thread, because that is where the real innovation lies.
We manufacture km0
We could manufacture in locations that would save us costs, but we prefer to do the weaving in our own factory and the clothing in the Encarna workshop, initially.
timeless garments
We could follow the trend but we prefer to make timeless garments that last so long that you can forget about buying new for years.
we are perfectionists
We could not be so perfectionist with the technical details - we would save a lot of money -, but then you would not notice that indescribable feeling when putting on each garment.
We're free
We could open the door to investors - we would grow faster - but then we would not be free to choose in all of the above.

During all these years we have been faithful to our values ​​and we have never taken the easy path.
Every day you show us that it is worth it and that gives us the strength to keep going.

Thanks for joining us on this path